As of 06:21 PM PKT on Monday, August 18, 2025, Pakistan is witnessing a significant escalation in law enforcement actions targeting its prominent YouTubers with allegations of money laundering linked to online gambling promotions.This action, started by the National Cyber Crime Investigation Agency (NCCIA), has already led to the arrest of one well–known person, Saad ur Rehman, who is also called Ducky Bhai.

credible reports now indicate that 70 additional YouTubers are soon to be arrested on similar charges. This development marks a pivotal moment in the regulation of digital content creators in Pakistan, reflecting heightened concerns over the misuse of social media influence for illicit financial activities.

The Case of Ducky Bhai

Arrest and Allegations

On August 17, 2025, Ducky Bhai, a YouTuber with over 8 million subscribers, was apprehended at Lahore Airport by the NCCIA. The arrest stems from an investigation into his alleged promotion of online gambling and betting applications, including Binomo, 1xBet, Bet 365, and B9 Game. The First Information Report (FIR), registered under sections of the Prevention of Electronic Crimes Act, 2016, and the Pakistan Penal Code, accuses him of encouraging the public to invest in these unregulated platforms, leading to significant financial losses. Authorities assert that he acted as an unauthorized “country manager” for Binomo, facilitating illegal transactions without government approval from the Federal Board of Revenue or the State Bank of Pakistan.

Evidence and Legal Proceedings

• The NCCIA seized multiple mobile phones, revealing WhatsApp conversations and digital evidence of payments tied to gambling promotions.
• A court in Lahore gave the person a two-day physical custody starting on August 18, 2025, and asked for a detailed report by August 19.
• This case establishes a legal benchmark for addressing influencer-related financial crimes.

70 More YouTubers Targeted

Scope of the Investigation

Confirmed reports indicate that the NCCIA is expanding its probe, with plans to arrest 70 additional Pakistani YouTubers suspected of similar money laundering activities. These individuals are believed to have engaged in promoting gambling apps and other unregulated financial schemes, mirroring Ducky Bhai’s alleged conduct. The scale of this operation suggests a coordinated effort to dismantle a broader network that has allegedly defrauded the public, leveraging the vast reach of social media.

Implications for the Industry

• The arrests might upset Pakistan’s digital content making system, leading to changes in how rules are set.
• Investigations may uncover a sophisticated international laundering network linked to betting platforms.

Broader Context and Societal Impact

Regulatory and Ethical Concerns

This crackdown underscores growing concerns about the ethical responsibilities of social media influencers. The promotion of gambling apps, often marketed as legitimate investment opportunities, has led to substantial financial losses for unsuspecting followers. The NCCIA’s actions reflect Pakistan commitment to enforcing cyber laws and protecting its citizens from online fraud, aligning with global trends toward regulating digital platforms.

Public and Legal Response

The arrest of Ducky Bhai has sparked widespread debate, with fans expressing shock and critics demanding accountability. Previous legal troubles, including a 2025 case for reckless driving, have added to his public scrutiny. As the investigation expands to 70 more YouTubers, public sentiment is divided, with some viewing it as necessary enforcement and others concerned about the creative industry’s future.

Future Outlook and Global Relevance

Enforcement and Prevention

The NCCIA’s ongoing investigation aims to trace assets and identify the full extent of the money laundering network. Authorities are likely to collaborate with international agencies to address the cross-border nature of these gambling platforms. Preventive measures, such as enhanced monitoring of online content and stricter licensing requirements, may be introduced to deter future violations.

Global Implications

• Pakistan’s crackdown aligns with global efforts to combat online financial crimes.
• The outcome may influence regulatory frameworks in other nations, emphasizing ethical content creation.

As this situation unfolds, the arrest of Ducky Bhai and the imminent detention of 70 more YouTubers mark a critical juncture for Pakistan’s digital landscape. The resolution of these cases will shape the future of influencer accountability, public trust in online platforms, and the nation’s stance on cybercrime. Stakeholders, including content creators, regulators, and the public, await further developments with keen interest.